Toys with heart & sense. Our 50 employees are committed to this every day. As a family company in the third generation, we have everything in one place: Product development, marketing, sales & logistics for our brands LENA®, DARDA® MOTOR & Bolz are located at our site in Roth, near Nuremberg.
With our LENA® toys, LENA® Creative sets, DARDA® MOTOR tracks and Bolz tin spinning tops, we want to support the development of children around the world – with safe, well-thought-out and playful products.
Toys with heart & sense. As a family company in the third generation, we have everything in one place: Product development, marketing, sales & logistics for our brands LENA®, DARDA® MOTOR and Bolz are located at our site in Roth, near Nuremberg.
Get in touch!
LENA® toy vehicles
Play fun at its best! The strongly original & durable LENA® vehicles ensure proven reliability and long-lasting play fun. Playfulness & safety – these allround talents do it all.
About LENA® toy vehicles
These clever creative craft sets further children‘s creativity. Our vast assortment convinces with its strong playability – educationally valuable throughout.
About LENA® Creative
DARDA® MOTOR – pure racing fun
Leading with its unmistakable propulsion motor, DARDA® MOTOR racing cars go up to top speed in a second. A true racing classic, apt for children and parents alike.
About DARDA® MOTOR
Bolz tin toys. Combining tradition with play value
Convincingly varied, Bolz tin toys strongly foster the development of children’s fine motor skills. Their fascinating play on colour and sound open up new worlds of imagination & great play fun.