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company2018-09-18T09:23:16+00:00
Das Bild zeigt das Firmengebaeude von SIMM Spielwaren GmbH in Roth bei Nuernberg.

SIMM toys. Company with great tradition

SIMM toys. Company with great tradition

“We stand for classic toy products that comprise great play factor, good quality and top product safety.”
Joachim Söhn, Geschäftsführer
History
Logo SIMM Spielwaren

SIMM toys. German quality standards. Czech production. For about 50 years, the family-owned company has set standards in the production of high-quality plastic or metal toys as well as creativity products. At the company’s headquarter in Roth near Nuremberg around 50 employees in the fields of product development, marketing, sales and logistics ensure the success of its own labels LENA®, DARDA® MOTOR & Bolz. SIMM Spielwaren. Growing up with quality.

  • Expertise in the production of toys for over 50 years
  • family-owned for 90 years
  • inhouse product design, product development & product safety
  • attractive range of high-quality products
  • own labels LENA®, DARDA® MOTOR & Bolz under one roof

SIMM toys. German quality standards. Czech production. For about 50 years, the family-owned company has set standards in the production of high-quality plastic or metal toys as well as creativity products. At the company’s headquarter in Roth near Nuremberg around 50 employees in the fields of product development, marketing, sales and logistics ensure the success of its own labels LENA®, DARDA® MOTOR & Bolz. SIMM Spielwaren. Growing up with quality.

  • Expertise in the production of toys for over 50 years
  • family-owned for 90 years
  • inhouse product design, product development & product safety
  • attractive range of high-quality products
  • own labels LENA®, DARDA® MOTOR & Bolz under one roof
our history

SIMM toys. German quality standards. Czech production. For about 50 years, the family-owned company has set standards in the production of high-quality plastic or metal toys as well as creativity products. At the company’s headquarter in Roth near Nuremberg around 50 employees in the fields of product development, marketing, sales and logistics ensure the success of its own labels LENA®, DARDA® MOTOR & Bolz. SIMM Spielwaren. Growing up with quality.

  • Expertise in the production of toys for over 50 years
  • family-owned for 90 years
  • inhouse product design, product development & product safety
  • attractive range of high-quality products
  • own labels LENA®, DARDA® MOTOR & Bolz under one roof
our history
Das Bild zeigt das Firmengebaeude von LENA hracky in Dolni Benesov, Tschechien.

LENA hracky s.r.o. (Czech Republic)

LENA hracky s.r.o. (Czech Republic)

Logo Lena Spielwaren
Logo Lena Spielwaren

Certified. Sustainable. Top quality. Since 1999, over 120 employees work in the manufacturing of the popular plastic products, music mills and tin drums (LENA® & Bolz). LENA hracky s.r.o., owned subsidiary of SIMM Spielwaren GmbH, runs the state-of-the-art production facility, located in Dolni Benesov, Czech Republic. The Czech company location combines manufacturing, logistics and sales for Eastern Europe. The high quality level of the Czech production finds its reflection in our top toy products. Our Chinese suppliers fully comply to all country-specific legal requirements.

LENA hracky Online
Logo Lena Spielwaren

Certified. Sustainable. Top quality. Since 1999, over 120 employees work in the manufacturing of the popular plastic products, music mills and tin drums (LENA® & Bolz). LENA hracky s.r.o., owned subsidiary of SIMM Spielwaren GmbH, runs the state-of-the-art production facility, located in Dolni Benesov, Czech Republic. The Czech company location combines manufacturing, logistics and sales for Eastern Europe. The high quality level of the Czech production finds its reflection in our top toy products. Our Chinese suppliers fully comply to all country-specific legal requirements.

LENA hracky Online