LENA® Creative – good arguments for our products
Find out why our LENA® products are perfect for your child.

LENA® – one brand, many faces
Our quality and safety standards are clearly German. Thanks to our own production facilities in the Czech Republic, most of our range is “Made in the EU”. For decades, we have been investing our experience in developing toys, always with heart & sense. LENA® provides you with not only strong toy vehicles, but also a wide range of craft and creative products.
LENA® Creative – good arguments for our products
Find out why our LENA® products are perfect for your child.
LENA® – one brand, many faces
Our quality and safety standards are clearly German. Thanks to our own production facilities in the Czech Republic, most of our range is “Made in the EU”. For decades, we have been investing our experience in developing toys, always with heart & sense. LENA® provides you with not only strong toy vehicles, but also a wide range of craft and creative products.

LENA® Creative. Discovering and fostering talent
Fine motor skills & creativity are best encouraged at a very early age. This is essential for children’s development. With colourful craft themes, LENA® Creative is the ideal preparation for nursery and school: training fine motor skills, supporting talent. In an easy and fun way. Within a broad range of products with different themes, every LENA® Creative set contains a lot of materials, extras and instructions with plenty of illustrations.
Creativity for practically any age
LENA® Creative is not just suitable for small children. Although we want to encourage children even as young as 3 years, the “Fashion” range is designed for cool girls of 8 years and older. This range combines trendy fashion and cosmetic sets with fun crafting – stylish sets that are really “in”. Children can really explore their creative potential by cutting, etching, gluing, painting or knitting. The lovingly designed play sets also train all the main handicraft techniques. Varied licensed articles are enjoyed by girls and boys alike.
Your 4 reasons for LENA® Creative
For good fine motor skills
Play and at the same time make something useful? The lovingly designed creative sets optimise your child’s fine motor skills. LENA® Creative means added value.
With maximum play value
Knit with Disney’s Ice Princess or maybe crochet some fun monsters? Within our diverse range of products, your child can choose from a large number of themes & play opportunities. From classic to trendy – there’s something for everyone.
Lots of materials & instructions
Our popular creative & craft sets are not only well-thought-out, they are full of high-quality materials. They also come with instructions with loads of pictures to visually and simply show and explain how the different options can be made. Even the tiniest detail makes sense!
The right toy for every age
LENA® Creative products are designed for a range of age groups. We want to spark your child’s interest and offer the right product for the right age. For example, “LENA® Fashion” is intended for fashionable girls from the age of 6 who want to make trendy accessories.
Your 4 reasons for LENA® Creative
For good fine motor skills
Play and at the same time make something useful? The lovingly designed creative sets optimise your child’s fine motor skills. LENA® Creative means added value.
With maximum play value
Knit with Disney’s Ice Princess or maybe crochet some fun monsters? Within our diverse range of products, your child can choose from a large number of themes & play opportunities. From classic to trendy – there’s something for everyone.
Lots of materials & instructions
Our popular creative & craft sets are not only well-thought-out, they are full of high-quality materials. They also come with instructions with loads of pictures to visually and simply show and explain how the different options can be made. Even the tiniest detail makes sense!
The right toy for every age
LENA® Creative products are designed for a range of age groups. We want to spark your child’s interest and offer the right product for the right age. For example, “LENA® Fashion” is intended for fashionable girls from the age of 6 who want to make trendy accessories.
Your 4 reasons for LENA® Creative
For good fine motor skills
Play and at the same time make something useful? The lovingly designed creative sets optimise your child’s fine motor skills. LENA® Creative means added value.
With maximum play value
Knit with Disney’s Ice Princess or maybe crochet some fun monsters? Within our diverse range of products, your child can choose from a large number of themes & play opportunities. From classic to trendy – there’s something for everyone.
Lots of materials & instructions
Our popular creative & craft sets are not only well-thought-out, they are full of high-quality materials. They also come with instructions with loads of pictures to visually and simply show and explain how the different options can be made. Even the tiniest detail makes sense!
The right toy for every age
LENA® Creative products are designed for a range of age groups. We want to spark your child’s interest and offer the right product for the right age. For example, “LENA® Fashion” is intended for fashionable girls from the age of 6 who want to make trendy accessories.
LENA® Creative – all products at a glance!
from 3 years and older
- Trains most relevant craft techniques
- Lovingly designed Creative motives for kids

Unisex
from 5 or 8 years and older
- Great Creative motives for both boys and girls
- Illustrated and easy to understand instructions
from 3, 6 or 8 years and older
- Trendy and classic craft motives
- Varied licensed articles
- Illustrated and easy to understand instructions
from 6 or 8 years and older
- Trendy craft sets
- Illustrated and easy to understand instructions
Are you a private customer?
Please send your request to our customer service:
Email: service@simm-spielwaren.com
We will be happy to help you!
Are you a specialist dealer?
Please contact us for any additional request:
Email: verkauf@simm-spielwaren.com
Phone: +49 (0)9171 / 954 127
Our sales team will be happy to help you!
Are you a specialist dealer?
Email: verkauf@simm-spielwaren.com
Phone: +49 (0)9171 / 954 127
Our sales team will be happy to help you!